DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI

DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI

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Organic rice is believed to have many benefits for the body and the environment.Although the market opportunity for organic tokidoki x sanrio blind box rice is good, it faces marketing problems.Hence, organic rice consumers are still limited.This study aims to formulate a strategy in the organic rice industry.The research method used is a combination research method, using Cohran test analysis tools and blue ocean strategy.

The results showed that competition in the organic rice industry is in ultra max dog shampoo a red ocean.The recommended strategic innovation is to implement educational marketing methods, provide bulk organic rice, make alternative packaging bigger, collaborate with health consultants and implement a cashback system for farmers.